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MA. ANDREA FRANCESCA C. LAGMAY “FRANCHIE”

UI/UX DESIGNER

Multidisciplinary Background: PRODUCT/SOFTWARE DESIGN | WEB DESIGN | GRAPHIC DESIGN | ILLUSTRATION

franchie.lagmay@gmail.com | LinkedIn: FranchieLagmay | Website: www.franchielagmay.com

SUMMARY OF QUALIFICATIONS

  • 10+ Years of Experience in UI/UX Design, Product/Software Design, Web Design, Graphic Design, and Illustration
  • International Experience working with clients and multidisciplinary teams locally and remotely
  • Adapts to different design sensibilities and communication skills to various working cultures and project goals
  • Prioritizes and organizes tasks based on the analysis and agreement of project requirements
  • Coordinates and collaborates with team members to plan different design approaches and solutions

TECHNICAL SKILLS

  • Operating Systems: Mac (Primary), Windows
  • Software/Applications: Figma, Affinity Suite, Adobe Creative Software, Clip Studio Paint
  • UI/UX Design: Specializes in the design and customization of digital platforms to meet client and project goals
  • Graphic Design and Marketing: Proficient use of digital and traditional media for custom graphics and Illustrations
  • Supporting Skills to provide well-rounded service:
    • Copywriting and Copyediting
    • Basic development using HTML/CSS and robust visual builders

PROFESSIONAL EXPERIENCE

UI/UX and Graphic Designer, Illustrator and Animator                                                                                                                 MAY 2022 – PRESENT

pivotnow, Toronto, ON, Canada (Remote, occasional

  • Design efficient visual solution to update the user experience of a/v monitoring and solutions software
  • Collaborate with internal and external team to enhance the visual presentation of the product while staying aligned to branding standards
  • Analyze target-users goals and needs to effectively design intuitive workflows that anticipate their needs
  • Improve the efficiency of presenting features and information to enhance user experience through the user interface

 

UI/UX and Graphic Designer, Illustrator and Animator                                                                                                               MAY 2021 – MAY 2022

Handum, University of the Philippines, Philippines (Remote)

  • Collaborate with the design team to create an educational adventure mobile game for grades 4 and 8
  • Consult with the development team to outline and organize the flow of the game and apply the best UI/UX principles to support that outline
  • Create a visual guide with the design team to develop a consistent aesthetic and feel to the art and design direction
  • Research the modern industry standard practices of the project needs and implement effective design principles for the UI/UX, Illustrations
  • Coordinate with project team to best distribute tasks and duties to meet the project deadlines

 

UI/UX, WEB, AND GRAPHIC DESIGNER                                                                                                                        JANUARY 2020 – DECEMBER 2021

Downeastern Pro, Toronto, Ontario (Contractual/Project-based)

  • Manage the project team and aid the communications between the team and the end-client
  • Create written proposals and agreements to clearly define the project scope and deliverables
  • Collaborate with the development team to create B2B and B2C websites and mobile applications for the business’ end-clients
  • Consult with the end-clients’ representatives to outline and organize their needs and goals for the website
  • Research the modern industry standard practices of the project needs and implement effective design principles for UI/UX, custom icons and logos, mockup images, and marketing materials
  • Coordinate with project team to test and optimize the web and mobile designs and systems throughout different platforms

 

UI/UX AND WEB DESIGNER                                                                                                                                                                      JUNE 2020 – JULY 2020

Bulasan Theatre (Kumustahan Project), Toronto, Ontario

  • Collaborate with the theatre head to create a website for the project’s performative videos
  • Consult with the representatives to outline and organize their needs and goals for the website
  • Research the resources for sales and marketing needs and implement necessary payment gateways and sales functions
  • Coordinate with team to test and optimize the website’s design and systems throughout different devices

 

UI/UX AND WEB DESIGNER                                                                                                                                                                MARCH 2020 – JULY 2020

Stickers For Food PH, Philippines (Remote)

  • Collaborate with the design and marketing representatives to create an e-commerce website whose proceeds will be going to charity efforts to provide families in need with food in the time of the pandemic
  • Communicate with the team of volunteers to design and implement a system that is optimized for both design contributors and customers of the site
  • Research the resources that will best fit for the purpose and functions of the site
  • Coordinate with team to test and optimize the website’s design and systems throughout different devices

UI/UX AND WEB DESIGNER                                                                                                                                                    SEPTEMBER 2019 – APRIL 2021

StickerVault Co, Philippines (Remote)

  • Collaborate and consult with the company representatives to create an e-commerce website that meets their needs
  • Research the resources for sales and marketing needs and implement necessary payment gateways and sales functions
  • Coordinate with team to test and optimize the website’s design and systems throughout different devices
  • Develop and design a conversion funnel strategy to encourage product purchase and subscription to newsletter

 

WEB DESIGNER AND GRAPHIC DESIGNER                                                                                                                          JANUARY 2018 – MARCH 2019

BPM Vision Pty. LTD, Australia (Remote)

  • Update and modernize the user interface and visual presentation of the company’s website
  • Coordinated with Philippine representative to organize provided copy and images for use on the company site, and made changes as needed. Provided mockups as necessary to help the end client better visualize plans for the final design.

WEB DESIGNER                                                                                                                                                                                         MAY 2018 – JUNE 2018

Digital Blocks, Australia (Remote)

  • Consulted Assistant Corporate Manager (Philippine representative) to update and simplify the user interface and visual presentation of the company’s website
  • Provided website mockups as necessary to help the end client better visualize plans for the proposed design

 

GRAPHIC DESIGNER AND ILLUSTRATOR                                                                                                                                          JUNE 2016 – JULY 2016

Institute for Solidarity in Asia (http://isacenter.org/), Philippines

  • Worked with a company representative to outline what the projects need (company logo and illustrations)
  • Coordinated with representative to understand provided visual pegs to update the company logo
  • Discussed the outline of the company’s publication to plan and organize the visuals and illustrations for the book cover and chapter assets (Book launched on July 2016)

GRAPHIC DESIGNER, WEB DESIGNER, AND COPYWRITER                                                                                                       JULY 2012 – JULY 2013

The Transformers, London (Remote)

  • Collaborated with a Web developer to provide visual assets and copy for company’s website and social media
  • Wrote and edited content and designed accompanying visual assets of the company’s weekly newsletter
  • Designed visual assets for the company’s social media posts and scheduled them in advance to be posted daily

 

EDUCATION

Masters of Arts in Art Therapy                                                                                                                                                                                                    2015

              LASALLE College of the Arts, Singapore

Bachelor of Fine Arts in Visual Communication                                                                                                                                                                   2011

              University of the Philippines, Quezon City, Philippines

              Honors: magna cum laude

              Honor Society: Phi Kappa Phi Chapter 045 (Lifetime Member)