MA. ANDREA FRANCESCA C. LAGMAY “FRANCHIE”
UI/UX DESIGNER
Multidisciplinary Background: PRODUCT/SOFTWARE DESIGN | WEB DESIGN | GRAPHIC DESIGN | ILLUSTRATION
franchie.lagmay@gmail.com | LinkedIn: FranchieLagmay | Website: www.franchielagmay.com
SUMMARY OF QUALIFICATIONS
- 10+ Years of Experience in UI/UX Design, Product/Software Design, Web Design, Graphic Design, and Illustration
- International Experience working with clients and multidisciplinary teams locally and remotely
- Adapts to different design sensibilities and communication skills to various working cultures and project goals
- Prioritizes and organizes tasks based on the analysis and agreement of project requirements
- Coordinates and collaborates with team members to plan different design approaches and solutions
TECHNICAL SKILLS
- Operating Systems: Mac (Primary), Windows
- Software/Applications: Figma, Affinity Suite, Adobe Creative Software, Clip Studio Paint
- UI/UX Design: Specializes in the design and customization of digital platforms to meet client and project goals
- Graphic Design and Marketing: Proficient use of digital and traditional media for custom graphics and Illustrations
- Supporting Skills to provide well-rounded service:
- Copywriting and Copyediting
- Basic development using HTML/CSS and robust visual builders
PROFESSIONAL EXPERIENCE
UI/UX and Graphic Designer, Illustrator and Animator MAY 2022 – PRESENT
pivotnow, Toronto, ON, Canada (Remote, occasional
- Design efficient visual solution to update the user experience of a/v monitoring and solutions software
- Collaborate with internal and external team to enhance the visual presentation of the product while staying aligned to branding standards
- Analyze target-users goals and needs to effectively design intuitive workflows that anticipate their needs
- Improve the efficiency of presenting features and information to enhance user experience through the user interface
UI/UX and Graphic Designer, Illustrator and Animator MAY 2021 – MAY 2022
Handum, University of the Philippines, Philippines (Remote)
- Collaborate with the design team to create an educational adventure mobile game for grades 4 and 8
- Consult with the development team to outline and organize the flow of the game and apply the best UI/UX principles to support that outline
- Create a visual guide with the design team to develop a consistent aesthetic and feel to the art and design direction
- Research the modern industry standard practices of the project needs and implement effective design principles for the UI/UX, Illustrations
- Coordinate with project team to best distribute tasks and duties to meet the project deadlines
UI/UX, WEB, AND GRAPHIC DESIGNER JANUARY 2020 – DECEMBER 2021
Downeastern Pro, Toronto, Ontario (Contractual/Project-based)
- Manage the project team and aid the communications between the team and the end-client
- Create written proposals and agreements to clearly define the project scope and deliverables
- Collaborate with the development team to create B2B and B2C websites and mobile applications for the business’ end-clients
- Consult with the end-clients’ representatives to outline and organize their needs and goals for the website
- Research the modern industry standard practices of the project needs and implement effective design principles for UI/UX, custom icons and logos, mockup images, and marketing materials
- Coordinate with project team to test and optimize the web and mobile designs and systems throughout different platforms
UI/UX AND WEB DESIGNER JUNE 2020 – JULY 2020
Bulasan Theatre (Kumustahan Project), Toronto, Ontario
- Collaborate with the theatre head to create a website for the project’s performative videos
- Consult with the representatives to outline and organize their needs and goals for the website
- Research the resources for sales and marketing needs and implement necessary payment gateways and sales functions
- Coordinate with team to test and optimize the website’s design and systems throughout different devices
UI/UX AND WEB DESIGNER MARCH 2020 – JULY 2020
Stickers For Food PH, Philippines (Remote)
- Collaborate with the design and marketing representatives to create an e-commerce website whose proceeds will be going to charity efforts to provide families in need with food in the time of the pandemic
- Communicate with the team of volunteers to design and implement a system that is optimized for both design contributors and customers of the site
- Research the resources that will best fit for the purpose and functions of the site
- Coordinate with team to test and optimize the website’s design and systems throughout different devices
UI/UX AND WEB DESIGNER SEPTEMBER 2019 – APRIL 2021
StickerVault Co, Philippines (Remote)
- Collaborate and consult with the company representatives to create an e-commerce website that meets their needs
- Research the resources for sales and marketing needs and implement necessary payment gateways and sales functions
- Coordinate with team to test and optimize the website’s design and systems throughout different devices
- Develop and design a conversion funnel strategy to encourage product purchase and subscription to newsletter
WEB DESIGNER AND GRAPHIC DESIGNER JANUARY 2018 – MARCH 2019
BPM Vision Pty. LTD, Australia (Remote)
- Update and modernize the user interface and visual presentation of the company’s website
- Coordinated with Philippine representative to organize provided copy and images for use on the company site, and made changes as needed. Provided mockups as necessary to help the end client better visualize plans for the final design.
WEB DESIGNER MAY 2018 – JUNE 2018
Digital Blocks, Australia (Remote)
- Consulted Assistant Corporate Manager (Philippine representative) to update and simplify the user interface and visual presentation of the company’s website
- Provided website mockups as necessary to help the end client better visualize plans for the proposed design
GRAPHIC DESIGNER AND ILLUSTRATOR JUNE 2016 – JULY 2016
Institute for Solidarity in Asia (http://isacenter.org/), Philippines
- Worked with a company representative to outline what the projects need (company logo and illustrations)
- Coordinated with representative to understand provided visual pegs to update the company logo
- Discussed the outline of the company’s publication to plan and organize the visuals and illustrations for the book cover and chapter assets (Book launched on July 2016)
GRAPHIC DESIGNER, WEB DESIGNER, AND COPYWRITER JULY 2012 – JULY 2013
The Transformers, London (Remote)
- Collaborated with a Web developer to provide visual assets and copy for company’s website and social media
- Wrote and edited content and designed accompanying visual assets of the company’s weekly newsletter
- Designed visual assets for the company’s social media posts and scheduled them in advance to be posted daily
EDUCATION
Masters of Arts in Art Therapy 2015
LASALLE College of the Arts, Singapore
Bachelor of Fine Arts in Visual Communication 2011
University of the Philippines, Quezon City, Philippines
Honors: magna cum laude
Honor Society: Phi Kappa Phi Chapter 045 (Lifetime Member)